Ever since the pandemic began back in 2020, we have been doing our best to keep our fulfilment periods as short as possible. We had to be working on reduced capacity as…
Who would have ever thought, that Sheffield would be the city I would call home. That’s where my inspiration for this EP came from. I’ve learned all a child can learn from…
Exactly one year ago today, we put the idea behind LaTEE into action. We had many ups and downs, and the COVID-19 strike almost had the entire project cancelled. But it was…
The incentive behind dedicating a collection to PERSIA and the Persian language, AKA Farsi, comes from its extensive and vibrant history. A background that should have left the remaining of it known…
The diversity within our design dept and its associated sub-teams have worked towards our advantage when it comes to trends. The close collaboration of our social media experts and trend analysts within…
The slogan is one, if not the most important collection of our entire brand. We see ourselves on a mission to enable people all around the world to express their feelings and…
Like any other brand out there, we are keen on promoting ours. Therefore, we decided to designate an entirely separate collection to honour our trademark and label. The original collection is majorly…
